September 24, 2023


I Believe in Real Estate

3 Free And Straightforward Advertising Concepts That Work In This Market

3 min read

When occasions get powerful, flip to free grassroots advertising and relationship-building that can assist you climate the challenges, Chicago dealer Julie Busby writes.

In these occasions, double down — in your expertise, in your data, on you. Be part of us Aug. 8-10 at Inman Join Las Vegas to lean into the shift and be taught from the most effective. Get your ticket now for the best price.

As they are saying, “When occasions get powerful, the powerful flip to grassroots advertising.” OK, perhaps they don’t say that, however we do at Busby Group.

The 2023 market’s theme to this point, for us in Chicago, is volatility. We’ve skilled many highs and lows since January, although it’s potential that we’re within the midst of a plateau now. 

My response to a risky market is at all times the identical: Steady and constant advertising, specializing in those that have to maneuver, not simply those that wish to transfer. This 12 months, our advertising has leaned closely towards grassroots, cheap or free, and we have now seen a few of our greatest outcomes. Right here is an outline of what labored greatest for us.

Construct agent relationships

In a risky market, relationships with different brokers are extra essential than ever. Name, e mail or textual content brokers in your space to share listings you will have coming, share what your present patrons are on the lookout for plus brainstorm concepts based mostly on the brand new market. 

Host an occasion only for brokers — we often host at a list and brainstorm market concepts. It’s a win-win. Plus, broaden your dealer community nationwide.  This manner you will have extra alternatives to refer backwards and forwards and share concepts. We’ve put collectively a number of transactions this 12 months by way of our deep relationships.

Leveraging present occasions

My group and I are at all times on the lookout for artistic methods to market our model and listings and keep in contact with our sphere, particularly in a shifting market. Leveraging present neighborhood occasions is a good way to do all the above, plus it’s less expensive than a standalone occasion — and also you attain extra folks.

Some examples of occasions we have now had success with previously embody

  • sponsoring meals at an anticipating dad or mum class
  • that includes listings in neighborhood backyard walks
  • offering leisure to get extra attendees at an area occasion
  • sponsoring a desk with a craft at native farmer’s markets

These are all gatherings of individuals with rising households, and we invite our shoppers for additional attain.

At a current anticipating mother and father class that we sponsored at an area enterprise, 50 new-to-us {couples} attended and likewise created an ongoing relationship with the enterprise. One other win-win. 

Develop relationships with native companies

In a fluctuating market, it’s essential to concentrate on native and have deep roots locally. We prefer to be aligned with native companies, so we work with them in a number of methods, together with gifting away one thing from a featured native enterprise at an open home and advertising them, in addition to partnering with native companies like a free yoga class within the park, with espresso afterward.  Native companies can have native staff with deep roots. 

It’s at all times stunning how a lot advertising could be free when you suppose strategically. The secret’s persistence and follow-up, as with virtually something in actual property — and in life.

Julie Busby is the founder and president of Busby Group, and within the prime 1 p.c of Chicagoland brokers. Observe her on Facebook and LinkedIn.

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